What’s in
a Name?

What’s in a

PLAID becomes an entity of its own right when disparate horizontal and vertical lines and colors interweave—creating a consistent, classic, yet powerful pattern. As a full-service marketing partner, allow THE PLAID AGENCY to create this brand statement from your various marketing channels and communication inputs.

Slide VIDEO STORYTELLING NATIONAL FFA Challenged with crafting a tangible asset to communicate The National FFA Organization’s dedication to their mission of Learning to Do, Doing to Learn, Earning to Live, Living to Serve—PLAID led in the creation, management, and execution of a 90-second video to kick off their 91st Convention. In partnership with RAM Trucks, PLAID strategically oversaw the three-day shoot with over 250 participants, creating a striking yet realistic commercial to truly represent the inclusive approach that the FFA employs in connecting youth with the future of agriculture.

Slide ANIMATED VIDEO Never one to shy away from any creative design challenge, PLAID envisioned and executed an info-motion video on behalf of a major research organization to demonstrate how employees across varying levels and departments personally carry their mission forward through impactful storytelling and visuals. COVANCE

Slide MULTI- CHANNEL CAMPAIGN SCOOCH In a very competitive market, it was critical that Scooch be able to effectively communicate its brand image and value proposition. PLAID conducted comprehensive research of customer buying behaviors with subsequent testing. The phrase “DO MORE” provided Scooch a rally cry that comprehensively incorporated its brand promise and created a multifaceted campaign including :30 television spot advertisements, packaging, Web site, and billboards to boost awareness and highlight the brand’s mission.

You Always Come First. No Questions Asked.

You need an experienced brand extender. A proven entity who can strategically lead, augment, manage and continuously amplify your brand’s drivers. This is our unyielding reason for being. Allow us to prove ourselves.