Brightstar wanted to increase year end revenue and deplete overstocked inventory. With that objective at the forefront, PLAID developed a holiday campaign strategy, campaign creative, and an exclusive paid media plan.
PLAID utilized market, brand, and consumer insights to develop a targeted key market strategy that was Black Friday focused. We identified 20 top national markets and associated publications to optimize the campaign’s reach. Through strategic ad placement with the nation’s top publications market segmentation including creative, visual, and copy made PLAID’s holiday promotional strategy resulted in significant year-over-year Black Friday Sales per market.