DMHA: Change the Frequency

Partners in Prioritizing Mental Wellness

The Indiana Department of Education (IDOE) was awarded the federally funded Project AWARE grant to provide local educational agencies and community partners with resources to reduce the stigma of mental health issues and increase mental health education among Indiana youth. IDOE partnered with PLAID to develop Change the Frequency—a multi-channel campaign that includes educator toolkits, digital resources, and videos. The campaign’s success won PLAID a partnership with the Division of Mental Health and Addiction (DMHA) to extend the campaign to reach thousands of families and help them overcome the challenges during the COVID-19 pandemic. The campaign has again been extended through 2023.

Helping thousands of families, shelters, and foster care programs with the intent to prioritize mental health and overcome the unique challenges posed by the COVID-19 pandemic.

DMHA: Change the Frequency

Richard M. Fairbanks Foundation

Evolving the Digital Experience

The Richard Fairbanks Foundation turned to PLAID to help evolve their digital platform into something more robust and interactive. Through in-depth data mining, planning, and requirements gathering, PLAID developed intricate visualizations, charts, and back-end filtering—allowing users to readily explore insights and metrics through multifaceted filtering.

Richard M. Fairbanks Foundation

Hotel Indy

Establishing Eminence

PLAID helped establish Hotel Indy as a must-visit destination, generating buzz and excitement among visitors and locals alike, prior to its grand opening in October 2021. PLAID coordinated invitations of distinguished guests and speakers, and provided on-site support for the grand opening event, including delivering on-camera interviews. Through continued strategic public relations efforts and targeted story pitches, Hotel Indy garnered local, regional, and national media attention—quickly becoming a go-to destination in downtown Indianapolis. PLAID also served as agency of record, generating perpetual growth for the hotel and its food and beverage establishments, The Hulman and The Cannon Ball Lounge.

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